We make brands
Conversationworthy™
Our philosophy is simple: help brands be more talked-about. We start by uncovering insights that inspire an idea worth talking about. We call this the Conversationworthy Idea. Then, we develop a strategy that helps the idea spread.
How we do it
We arrive at Conversationworthy Ideas through a ‘4C’ analysis. First, we use social listening tools to uncover Cultural trends and topics consumers are already talking about. Next, we employ Consumer research to uncover original insights, and evaluate Category conversation through semiotics analysis. Finally, we determine what differentiates the Company. At the intersection of these insights, we find the Conversationworthy Idea.
How they spread
Once we have a Conversationworthy Idea, we create a Comms plan to help the spread and grow. This includes identifying the different stages of the consumer journey, and the best messages and channels at each stage. Integrated campaigns often include traditional and non- traditional channels across multiple phases of the journey. Sometimes, we also create one-off activations to create spikes in conversation around specific messages.
How they spread
Our approach is a framework, not a formula. Every challenge requires unique solutions, so the process is always flexible. New findings inform the approach at every stage and optimizations are made continually, because successful brands are never static.
