Our philosophy is simple: help brands be more talked-about. We start by uncovering insights that inspire a Conversationworthy Idea. Then we develop a strategy that helps it spread.
How We Uncover Conversationworthy Ideas
We arrive at Conversationworthy Ideas through a “4C” analysis. First, we use social listening tools to uncover Cultural trends and topics consumers are already talking about. Next, we employ Consumer research to uncover original insights, and evaluate Category conversation through semiotics analysis. Finally, we determine what differentiates the Company. At the intersection of these insights, we find the Conversationworthy Idea.
How They Spread
Once we have a Conversationworthy Idea, we create a Comms plan to help the idea spread. This involves identifying the different stages of the consumer journey, and the best messages and channels at each stage. Integrated campaigns often include traditional and non-traditional channels across multiple phases of the journey. Sometimes, we also create one-off ideas to create spikes in conversation around specific messages.