Energizer

Facing a decline in battery usage and struggling to stand out from the competition, the Energizer brand needed to reinvent. We started with a reboot of the company’s greatest asset, who happens to be one of the world’s most iconic mascots. Then we launched his new look across media channels where the brand had never appeared before. Within the first year, battery sales increased by 12.6%, solidifying Energizer as the top battery maker on the planet. 

Energizer-Fluffy-Little-Tail

Energizer-Fluffy-Little-Tail-poster

Fluffy Little Tail

Energizer Power Suit

Energizer Power Suit poster

Power Suit

Energizer-Naughty-Nice

Energizer-Naughty-Nice-poster

Naughty/Nice

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Energizer - Poof

Energizer - Poof poster

Poof

Bigger, better, bunnier

Even though people still loved him, the Bunny was starting to feel like a blast from the past. So we gave him a head to tail makeover for the high-def era.

Built from the paws up

To appeal to a new generation of fans, we brought the Bunny to platforms he’d never explored. We created the brand’s first global Snapchat Lens, iOS stickers, and YouTube :06 bumper ads.


The Bunny Goes Digital

Energizer Thumb

RE/MAX

Homebuyers and sellers have more technology at their fingertips than ever before. But even the best app can’t replace years of experience and know-how. In a fully integrated campaign for RE/MAX, we showed that when you combine the best tools and technology with the world’s greatest real estate professionals, you have everything you need to go from For Sale to Sold.


RMAX2356000H Therapy 30

RMAX2356000H Therapy 30 poster

Therapy

RMAX2360000H The Tools 30

RMAX2360000H The Tools 30 poster

Tools

RMAX2358000H Backyard 30

RMAX2358000H Backyard 30 poster

Backyard

The tools of a modern agent

To help set RE/MAX agents apart, we created the first custom video generator in the real estate industry. The easy-to-use tool lets our agents quickly build a personalized, professionally polished ad that can be used across their social and digital channels.

Check out the tool <a href="https://videotool.remaxhustle.com" target="_blank">here</a>.


Create Your Own Content

For social and digital, we created highly targeted videos that reassure
buyers and sellers during every step of the real estate process.

Don’t Worry, We’ve Done This A Million Times

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AdAge Small Agency of the Year 2017

Del Taco Eau de French Fry Soap

Del Taco Soap

The team at Ugg wanted more men to give their shoes a try. But 65% of guys didn’t even know Ugg made shoes for men. And those who did, thought of Ugg as a female brand. To change their perception, we chose Ugg slippers as our Trojan horse, giving us a way to break into male closets and convince guys of the brand’s comfort appeal. To headline the campaign, we collaborated with two legends who earn their downtime: the Dude himself, and Ugg spokesman Tom Brady. Then we launched the campaign during Tom’s historic four-game NFL suspension, when he was famously sidelined on his couch.

UGG Song :30

UGG Drones

UGG Dancing

UGG Trampoline

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Do Nothing in UGG

To support the launch, we integrated retail design, digital and social, and partnerships with NFL Redzone. We also created over fifty pairs of custom slippers for celebrity influencers, including Seth Rogen, Dwyane Wade, Rob Gronkowski, and others, earning thousands of free social impressions from those who posted their new kicks. After the launch, we saw a 20% rise in men’s sales and an 81% lift in conversation about the brand.

Partnerships and influencers

Finally, we partnered with stadiums across the NHL network to build the “Do Nothing Penalty Box,” a place where hockey players could kick back and put up their feet in the middle of a hockey game. The penalty box was mentioned continuously during broadcasts, as players entered and exited our branded Ugg experience.

The Do Nothing Penalty Box

Jeff Bridges plays guitar for Tom Brady on a couch in a modernist home

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