client logo-grove

Grove Collaborative

Grove Collaborative is transforming household products into a force for good. But standing in their way is a common misconception that recycling is the answer to the plastic crisis. Too bad it's just wishful thinking—because only 9% of plastic is actually recycled, no matter how much we put in the&nbsp;bin. 

To help spread the mindblowing news, we created Grove’s first-ever brand campaign, featuring their Global Brand and Sustainability Advocate, Drew Barrymore. Having made the switch to a sustainable lifestyle herself, Drew was the perfect voice to deliver a dose of reality to all the wish-cyclers out&nbsp;there.


Recycling has a dirty little secret. 

The Wish-Cycling campaign has helped more people consider their true environmental footprint and ways to improve it, leading to tons of press for the brand and an uptick in conversations about sustainability on social&nbsp;media.


More Press. Less Plastic.

Grove CK Keyframe

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Camp + King makes the AdAge 2021 A-List 

client logo-prana

prAna

We created a life changing pop-up that embodies prAna’s adventurous spirit. This unique activation encouraged people to ‘try on’ an unforgettable experience, instead of clothing.

Step inside a life-changing room

Stepping into one of our changing rooms challenged people to step out of their comfort zones. Using footage from the event, we created a social campaign that encouraged prAna followers to be more courageous in their own lives <a href="https://www.instagram.com/explore/tags/lifeispractice/" target="_blank">#LifeIsPractice</a>

Camp + King is a full-service advertising agency helping brands grab a bigger piece of the conversation.

The latest

Project

Grove Collaborative—
Wish-Cycling

Update

Camp + King makes the AdAge 2021 A-List

Project

prAna—
Life-Changing Rooms

Update

AdAge Small Agency of the Year 2020

See all projects

Camp + King is a full-service advertising agency helping brands grab a bigger piece of the conversation.

The latest

Project

Grove Collaborative—Wish-Cycling

Update

Camp + King makes the AdAge 2021 A-List

Project

prAna—Life-Changing Rooms

Update

AdAge Small Agency of the Year 2020

See all projects

Grove Collaborative—
Wish-Cycling

prAna—
Life-Changing Rooms