four roses

Four Roses

As one of America’s oldest bourbon companies, Four Roses was a legacy brand with a legacy look. They needed a new visual identity to bring them into the 21st century without jeopardizing their century-plus brand equity.

We developed a brand refresh inspired by their craftsmanship and rooted in their history—the end result: a premium, elevated design that feels like it’s always looked this way.

Distilling a historic look

four-roses-thumbnail

client logo-grove

Grove Collaborative

Grove Collaborative is transforming household products into a force for good. But standing in their way is a common misconception that recycling is the answer to the plastic crisis. Too bad it's just wishful thinking—because only 9% of plastic is actually recycled, no matter how much we put in the&nbsp;bin. 

To help spread the mindblowing news, we created Grove’s first-ever brand campaign, featuring their Global Brand and Sustainability Advocate, Drew Barrymore. Having made the switch to a sustainable lifestyle herself, Drew was the perfect voice to deliver a dose of reality to all the wish-cyclers out&nbsp;there.


Recycling has a dirty little secret. 

The Wish-Cycling campaign has helped more people consider their true environmental footprint and ways to improve it, leading to tons of press for the brand and an uptick in conversations about sustainability on social&nbsp;media.


More Press. Less Plastic.

Grove CK Keyframe

client logo-remax

RE/MAX

To build on last year’s The *right agent can lead the way* campaign, we set out to push our storytelling to the next level. But since RE/MAX was dealing with a tough market, a decline in agents, and a rise in digital competitors, we needed to show how RE/MAX agents are the heroes of every home sale.

In two long form films, we explore the myriad feelings that moving stirs up in all of us. And as each character is working through what this means, there’s a RE/MAX agent there to empathize and advocate for them. Because sometimes the home-buying and selling journey is about a whole lot more than just the buying and selling.

Camp + King is a full-service advertising agency helping brands grab a bigger piece of the conversation.

The latest

Project

Four Roses—
Brand Refresh

Project

Grove Collaborative—
Wish-Cycling

Project

RE/MAX—
The right agent can lead the way (cont’d)

Update

Camp + King makes the AdAge 2021 A-List

See all projects

Camp + King is a full-service advertising agency helping brands grab a bigger piece of the conversation.

The latest

Project

Four Roses—Brand Refresh

Project

Grove Collaborative—Wish-Cycling

Project

RE/MAX—The right agent can lead the way (cont’d)

Update

Camp + King makes the AdAge 2021 A-List

See all projects

Four Roses—
Brand Refresh

Grove Collaborative—
Wish-Cycling

RE/MAX—
The right agent can lead the way (cont’d)