Papa John's

After his now-famous hateful comments, the founder of Papa John’s was dismissed from the company. The brand then brought in new leadership and launched internal programs to promote diversity. But they needed a way to show the public that real change was being made. So, we leveraged a lifelong fan of the brand, Shaquille O’Neal, who became Papa John’s newest board member and franchisee, and helped spread our comeback message, “It’s a Better Day at Papa John’s.”

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Papa Johns Brand-Better-Day-Boardroom 30 Video 1920X1080 MP4 2019-08-27 poster

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Papa Johns Brand-Better-Day-World 30 Video 1920X1080 MP4 2019-08-27 poster

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Papa Johns Brand-Better-Day-Store 30 Video 1920X1080 MP4 2019-08-27 poster

Papa Johns Brand - Better Day - Store :30

A better day at Papa John’s

We tapped into Shaq’s massive social following to get the word out, reveal new menu items, and share funny skits starring the Diesel himself.

Shaq Attacks Social

We sent Shaq undercover as a Papa John’s delivery driver to surprise real people and help the brand have fun again.

Undercover Delivery Driver

The turnaround campaign led to tons of press, the brand’s highest stock price in years, and the biggest sales day of 2019.

A Comeback Story

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prAna

prAna wanted to reach a younger audience that was indifferent to traditional advertising. They needed a Conversationworthy idea that would make a bold statement and resonate with their audience. So we created the Dream Job initiative - a search for one brave person who was willing to publicly quit their day job, in order to chase their dream profession.

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Prana DJDJ – Prana Winner Queena Full H264

Prana DJDJ – Prana Winner Queena Full H264 poster

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Prana DJDJ – CKPR 1909 DJDJ LONGFORM 60 poster

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Prana DJDJ – Queena Quit PranaLogo poster

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Quit your job to change your life

Within a few weeks, the program earned over 50 million free impressions. The idea connected so strongly with our audience that over 2,400 video entries were submitted. On prAna social channels, fans of the winner will be able to follow her journey throughout the year.