Akili

Amazon

Del Taco

Energizer

Eveready

NorthShore

prAna

RE/MAX

Uber Freight

Bacardi

Capital One

Clorox

DISH Network

Google

Hershey

Nature’s Path

Old Navy

Redbox

Sacramento Kings

Sargento

Sling TV

Verizon

YouTube

New Business

Press

Careers

Finance

Production

Facing a decline in battery usage and struggling to stand out from the competition, the Energizer brand needed to reinvent. We started with a reboot of the company’s greatest asset, who happens to be one of the world’s most iconic mascots. Then we launched his new look across media channels where the brand had never appeared before. Within the first year, battery sales increased by 12.6%, solidifying Energizer as the top battery maker on the planet. 

Energizer-Fluffy-Little-Tail

Energizer-Fluffy-Little-Tail-poster

Fluffy Little Tail

Energizer Power Suit

Energizer Power Suit poster

Power Suit

Energizer-Naughty-Nice

Energizer-Naughty-Nice-poster

Naughty/Nice

QEVY3424H Slated ProResHQ

Energizer - Poof

Energizer - Poof poster

Poof

Bigger, better, bunnier

Even though people still loved him, the Bunny was starting to feel like a blast from the past. So we gave him a head to tail makeover for the high-def era.

Built from the paws up

To appeal to a new generation of fans, we brought the Bunny to platforms he’d never explored. We created the brand’s first global Snapchat Lens, iOS stickers, and YouTube :06 bumper ads.


The Bunny Goes Digital

Energizer Thumb

Homebuyers and sellers have more technology at their fingertips than ever before. But even the best app can’t replace years of experience and know-how. In a fully integrated campaign for RE/MAX, we showed that when you combine the best tools and technology with the world’s greatest real estate professionals, you have everything you need to go from For Sale to Sold.


RMAX2356000H Therapy 30

RMAX2356000H Therapy 30 poster

Therapy

RMAX2360000H The Tools 30

RMAX2360000H The Tools 30 poster

Tools

RMAX2358000H Backyard 30

RMAX2358000H Backyard 30 poster

Backyard

The tools of a modern agent

To help set RE/MAX agents apart, we created the first custom video generator in the real estate industry. The easy-to-use tool lets our agents quickly build a personalized, professionally polished ad that can be used across their social and digital channels.

Check out the tool <a href="https://videotool.remaxhustle.com" target="_blank">here</a>.


Create Your Own Content

For social and digital, we created highly targeted videos that reassure
buyers and sellers during every step of the real estate process.

Don’t Worry, We’ve Done This A Million Times

thumbnail remax tools of the agent

small-agency-thumb v3

AdAge Small Agency of the Year 2017

Del Taco Eau de French Fry Soap

Del Taco Soap

The team at Ugg wanted more men to give their shoes a try. But 65% of guys didn’t even know Ugg made shoes for men. And those who did, thought of Ugg as a female brand. To change their perception, we chose Ugg slippers as our Trojan horse, giving us a way to break into male closets and convince guys of the brand’s comfort appeal. To headline the campaign, we collaborated with two legends who earn their downtime: the Dude himself, and Ugg spokesman Tom Brady. Then we launched the campaign during Tom’s historic four-game NFL suspension, when he was famously sidelined on his couch.

UGG Song :30

UGG Drones

UGG Dancing

UGG Trampoline

Jeff Time-Mini Trampoline-15-CKUG1621-H264 poster

Do Nothing in UGG

To support the launch, we integrated retail design, digital and social, and partnerships with NFL Redzone. We also created over fifty pairs of custom slippers for celebrity influencers, including Seth Rogen, Dwyane Wade, Rob Gronkowski, and others, earning thousands of free social impressions from those who posted their new kicks. After the launch, we saw a 20% rise in men’s sales and an 81% lift in conversation about the brand.

Partnerships and influencers

Finally, we partnered with stadiums across the NHL network to build the “Do Nothing Penalty Box,” a place where hockey players could kick back and put up their feet in the middle of a hockey game. The penalty box was mentioned continuously during broadcasts, as players entered and exited our branded Ugg experience.

The Do Nothing Penalty Box

Jeff Bridges plays guitar for Tom Brady on a couch in a modernist home

17 Song3


# Job Description
- Assist the principals of the company—Jamie King and Roger Camp—with all scheduling, travel plans, and anything else they may need/require.
- Track whereabouts of aforementioned principals (this is essential).
- Assist in scheduling client and internal meetings and serve as point of contact with all client Executive Assistants.
- Lend support to all other Jr. Partner &  director level people: Managing Director Chicago, Strategy, Creative, Account, Talent/Operations/Finance and Production.
- Have an understanding of the accounts and the businesses, what is going on, etc. Attend all weekly agency status meetings.
- Serve as the agency point-of-contact for Concur travel booking, ensuring that all employees are able to book everything they need and provide guidance as needed. Ensure that all travel charges are accurately coded on our corporate American Express bill.
- Prepare all travel, expense reports, and scheduling for staff at director level and higher. 
- Work very closely with Director of Talent/Operations in all Human Resources efforts. Coordinate employee PTO, recruiting and scheduling interviews, employee reviews, etc.
- Assist Office Coordinator in executing all agency events and outings. Play an active role in adding to the agency culture.
- Responsible for accurate time sheet entry for the agency partners.
- Must be flexible and available at off hours especially when team is out of the office and traveling.
- Must jump in and help on any/all creative/strategic presentations and new business pitches. This may mean working late and weekends and could encompass anything from doing research, competitive reviews, mounting boards or putting leave-behind books together.
- Position reports to Director of Talent/Operations and Principals of Agency.

# Applicants must possess the following attributes:
- Must be flexible and available at off hours especially when team is out of the office and traveling and on production. 
- Eager to learn and not afraid of hard work. Be willing to pitch in when needed.
- Be a team player and someone who takes initiative.
- A well-balanced individual who is positive, smart, fun/funny, but knows when to be serious and professional, intuitive.
- Be very organized, have great follow-through, be thorough and detail oriented.
- Must have a working knowledge of Google Drive & Microsoft Office and be very proficient on a computer and all Apple programs.
- BA required.
 
# To Apply
Send cover letter and résumé to [careers@camp-king.com](mailto:careers@camp-king.com)

Administrative Assistant, San Francisco

Our Chicago office is growing and was established to expand our new business opportunities with clients east of the Rockies. 

We need to find a special breed of leader who can help build a strong foundation for our new Chicago offering during its critical nascent phase. We’re not only looking for a masterful business lead that can drive their client’s business and be a creative catalyst for the agency, but also a cultural leader who nurtures our ‘one office, two locations’ agency model and plays an indispensable role creating the long corridor between our West Coast home base and our Midwest operations for both our internal agency and client teams. 

Specifically, we’re looking for a seasoned Brand Director with experience leading large, fast-paced, national retail accounts (ideally in the QSR category) to be the day-to-day brand business lead for a new account out of our Chicago office. 

The Brand Director will report to the Management Director of Camp + King Chicago and have responsibility for both a Brand Supervisor and 2 Brand Managers who will be based in both Chicago and San Francisco.

# Leadership Capabilities
- A proven track record forging deep, credible, trust-based relationships and casting influence with senior level clients (CMO/CEO).
- A relentlessly committed brand steward that will immerse themselves in the client’s business in order to embrace, inspire, and elevate the creative idea.
- Strong strategic thinker and thought leader that can solve marketing and business problems with innovation, decisiveness, speed, and clarity. Responsible for bringing the strategy to life in creative and managing both internal creative and external client parties to drive to the desired strategic outcome.
- The ultimate advocate for the agency and the work, while also representing a trusted and fair picture of the client’s perspective, needs, and objectives. Responsible for building the bridge between client and agency and fostering mutual trust that allows us to elevate our creative product.
- A respected manager, mentor and inspired team leader with a proven track record driving and elevating the growth paths and success of your team members and direct reports.
- An authentic collaborator responsible for forging strong partnerships amongst internal and external agency partners.

# Characteristics
- Someone who was raised (or spent considerable time) in a creative agency culture known for strategic problem solving and world-class creative work with a track record of driving agency and client growth.
- A passionate leader who can help build a young agency and the Camp + King brand in the highly competitive Chicago advertising market.
- A self-starter who can quickly earn the respect and trust of their new team members and create a strong team dynamic that will close the distance between Chicago and San Francisco.
- A “roll-up your sleeves” mentality and willingness to play a role below and above them.
- An entrepreneurial mindset and attitude, with the ability to operate in a scrappy, “start-up-like” environment. A genuine commitment to do all it takes to help the agency and clients become great.
- The desire to both “do” and “lead.” Delegating shouldn’t be the default.
- A personality that doesn’t take themselves too seriously, but takes the agency and its work very seriously.

# Creativity
- Recognize the relevance of the agency’s ideas to your client’s business needs, demonstrate original thinking, and make a positive impact on your team.
- Uphold high standards of excellence and provide valuable counsel in the creative development process to maximize the quality of the agency’s creative ideas.
- Continually search for creative ways to drive the client’s business and improve our creative product.
- Lead the charge with senior members of the Agency team to foster, protect and sell the big idea.
- Challenge yourself to be innovative in your thinking and take calculated risks.
- Seek ways to become more creative by actively participating in your professional growth.

# Knowledge & Skill
- Effectively oversee the day-to-day needs of the business
 - You have a command of the QSR category and the key drivers of the client’s business.
 - You actively seek new ways to solve our client’s business problems and improve our creative product.
 - You provide valuable business perspective and analysis.
 - You routinely develop helpful perspectives to solve issues and answer assignments.
 - You can help author marketing plans on behalf of your client.
 - You clearly understand how your client evaluates business success, understand their measurement tools and present recommendations to strengthen the business.
- Demonstrate the ability to solve problems via observations, analysis, and action.
- A dynamic and charismatic presenter and can persuasively present a POV sell the Agency’s POV.
- Equipped with a deep understanding of all aspects of production.
- Proven knowledge of all media. Examples of leading traditional, digital, social and mobile campaigns.
- Well-versed in campaign and pitch strategy development.
- A leading contributor to the agency’s new business/growth efforts.
- Constantly pursue your own professional development.
- You solicit feedback on your performance and respond well to it.

# Productivity
- Effectively forecast and allocate resources based on current and future workload while monitoring how those resources impact the financial health of the business.
- Play a meaningful role in the Agency’s financial management of the client’s business and agency costs.
- Seek integrated solutions for the client’s business that also grow agency revenue.
- Contribute ideas that result in real cost and time savings for the agency.
- You make every effort to control costs and ensure profitability.
- Capable of managing an account P&L and SOW.

# To Apply
Send cover letter and résumé to [careers@camp-king.com](mailto:careers@camp-king.com)

Brand Director, Chicago

We’re looking for a Brand Manager to join the team on RE/MAX and Del Taco. 

On RE/MAX, you’ll report directly into the Head of the Brand department, giving you an opportunity to manage up and challenge yourself. You’ll be producing one major integrated campaign per year with a healthy budget and managing Social year-round. The pace is measured, and you get exposed to Broadcast, Radio, Digital, Print/OOH, and Social. 

On Del Taco, you’ll work in a fast-paced retail environment alongside a Brand Supervisor and report into the Managing Director, owning various projects across Social and Digital, with opportunities to take on Broadcast as you grow. 

The accounts are very different, so you’ll get varied experience and the opportunity to work with amazing talent across the agency. You’ll also get to work on New Business when your bandwidth allows.

# Requirements
- 2&thinsp;–&thinsp;3 years of experience in a brand management role at an advertising agency.
- Traditional and digital production experience.
- Understanding of the entire advertising process, from client briefing to shipping, and all the steps in-between.
- Strong writing skills. Writing samples may be required.
- Extremely articulate and capable of presenting to clients, as well as making persuasive arguments on the fly.

# Qualities
- Self-motivated problem solver: You’re ready to roll up your sleeves and get down to business.
- Resourceful and highly proactive: You’re able to solve problems on your own and keep work moving without being micromanaged.
- Detail-oriented and hyper-organized: You’re a perfectionist who doesn’t let anything slide.
- Positive, enthusiastic and driven: You set the tone for the rest of the team, good vibes only.
- Passionate: You love brand management and are committed to pursuing a career in it.
- Critical Thinker: You’re more than just a doer, you have a desire to contribute strategically to building better briefs and more successful creative. 
- Personable and easy going: You’re able to get along with all types of personalities across departments internally, and across client teams.
- Team player: You put your team first, which sometimes means putting in long hours (but having fun doing it).

# To Apply
Send cover letter and résumé to [careers@camp-king.com](mailto:careers@camp-king.com)

Brand Manager, San Francisco

This isn’t a customer service position - we’re looking for a socially savvy community strategist to build relationships with fans (and non-fans) of a popular QSR brand on social media. The community strategist will also support the senior strategist in creating and executing content strategy and campaigns and providing the client with perspective on the latest and most impactful ways to leverage social platforms.

This position is open in our Chicago or San Francisco offices.

# About you:
- 2-3 yrs. experience in social media copywriting or community management.
- Willing and able to wear the hat of a copywriter, community manager, and strategist.
- You’re a pop-culture geek - always on the lookout for opportunities for the brand to engage, and you can do this at the speed of social.
- Lover of all things social media – you know the ins and outs of how each platform works and can keep pace with their changes and updates.
- A confident writer. Your posts will be seen by thousands.
- Experience using Sprinklr or other community management tool is a plus.
- An early bird if you are in San Francisco - your primary client is EST, your hours will likely be 6am to 3pm PST.

# What you’ll do:
- Create a positive 1:1 connection with people by:
- Responding to those who have engaged directly with the brand’s social channels (commenting on a post, tagging @brand, sending a DM, etc.)
- Proactively finding and joining conversations about the brand that are not directly on the brand’s owned channels
- Proactively finding and joining conversations that have not mentioned the brand, but are places where the brand should engage
- Be ready to push back when the brand shouldn’t engage
- Leverage social listening tools and social platforms to stay on top of trending social media conversations to uncover timely creative opportunities.
- Be the voice of our brands’ communities and platform social audiences when we brainstorm internally.
- Work closely with the senior strategist to shepherd social programs from conception to production.
- Help to create POVs on when to (and not to) invest in a new channel, campaign, ad type, etc.
- Publish &amp; monitor owned content leveraging Sprinklr.

# To Apply
Send cover letter and résumé to [careers@camp-king.com](mailto:careers@camp-king.com)

Community Strategist, Chicago or San Francisco

We’re looking for an enthusiastic, confident, and organized individual to serve as our Creative Resource Manager. This is a hybrid role that combines resource management with internal project management. This individual is the backbone of the agency, ensuring that our creative department runs smoothly and Creative Directors are set up for success. The person in this role has a direct impact on the caliber of creative we turn out, as they identify the best talent for each assignment, and make it possible for that talent to focus on creative development—while they take care of everything else. 

The Creative Resource Manager reports into our Creative Directors and acts as a liaison between Creative, Brand, Strategy and Production.
 
# Key Responsibilities

There are two key functions to this role, Creative Resource Management and Project Management. Realistically, Project Management will fill more hours of the day, but both are equally important. 

## Resource Management:
- Maintain a strong understanding of creatives’ skill sets (strengths / weaknesses) and how to successfully utilize them. Work closely with the Creative Directors and Brand team to identify the right creative team for each project moving through the agency
- Monitor creatives’ workload on client, internal and new business assignments. Proactively manage team bandwidth, tracking hours per week and months. Flag and provide solutions when bandwidth exceeds reasonable expectations.
- Build strong relationships with all members of the creative department, being a source of empathy and support they can trust. Creatives should feel like they can turn to you with their problems, concerns or complaints. 
- Manage and monitor PTO for the creative department particularly against anticipated workload.
Partner with Head of Talent to develop and maintain a freelance bench of talent and source when staff teams are beyond capacity.
- Assist Head of Talent in recruiting efforts for the creative department by facilitating CD review of portfolios.  Must have an “eye” for talent and recognize good work. Must understand the CDs’ taste level in order to anticipate what talent they might like.

## Project Management:
- Work closely with Brand and Production teams to review, maintain and update project schedules. 
Coordinate internal reviews for creative teams, Creative Directors and Brand/Strategy teams.
- Work closely with creative teams to help them manage and prioritize their time in order to meet deadlines.
- Track creative feedback and ensure that creatives are receiving clear, thorough, actionable feedback in internal reviews.
- Check creative work to ensure that feedback has been addressed before re-routing internally. 
- Assist in preparing meeting materials, i.e. printed presentation books.
- Keep track of creative assets and their organization and assist in award show submissions, reels and case studies.
- Serve as the den mother/father for creatives, ensuring they are taken care of, such as ordering meals when working late/weekends. 
- Be an enthusiastic, supportive and motivating force for the creatives, by celebrating their achievements and being “in it” with them.

# Qualifications
- 2&thinsp;–&thinsp;3 years in Advertising in a Project Management or Creative Manager role
- Must be very organized and demonstrate ability to multitask by managing various strong personalities and multiple projects at once.
- Strong interpersonal skills that can at times manage challenging situations by being a problem solver and diplomat.
- Excellent verbal, written and listening communication skills.
- Ability to navigate all levels of agency staff from CEO and CCO down to junior team members.
- Knowledge of creative development process and all production (print, digital, video).

Camp + King is a tight-knit, fast-moving and fast-growing advertising agency that believes in great work.  In short, we care about what we make and hope you do too.

# To Apply
Send cover letter and résumé to [careers@camp-king.com](mailto:careers@camp-king.com)

Creative Resource Manager, San Francisco

Jamie King

person photo jamie

Partner & CEO

Roger Camp

person photo roger

Partner & CCO

Emily Dillow

person photo emily

Director of Brand, Junior Partner

Jesse Dillow

person photo jesse

Creative Director, Junior Partner

Rikesh Lal

person photo rikesh

David Morrissey

person photo david morrissey

Director of Strategy, Junior Partner

Carlisle Hensley

person photo carlisle hensley

Associate Director of Strategy

Stacy McClain

person photo stacey

Director of Content Production, Junior Partner

Anne Saulnier

person photo anne

Director of Talent & Operations, Junior Partner

Kristin Barbour

person photo kristin

Chicago Managing Director, Junior Partner

Prana designs sustainable apparel for travelers and adventurers. To help the brand expand their audience, we encouraged people to seek adventure in the everyday, and to embrace every moment as a chance to better yourself. On social media, we invited fans of our philosophy to share their own progress using #LifeIsPractice.

PRNA0029000H LostAndFound 30 H264 CKSite

A woman sitting at an airport terminal holding up a book titled 'Welcome to Mexico City'

PRNA0029000H LostAndFound 30 H264 CKSite poster

Prana - Lost and Found 30

PRNA0039000H WorkInProgress 30 H264 CKSite

PRNA0039000H WorkInProgress 30 H264 CKSite poster

Prana - Work in Progress 30

PRNA0019000H LeaveAnImpression 30 H264 CKSite

PRNA0019000H LeaveAnImpression 30 H264 CKSite poster

Prana – Leave an Impression 30

PRNA0079000H Ebb and Flow -30 H264

PRNA0079000H Ebb and Flow -30 H264 poster

Prana – Ebb and Flow 30

Prana SAOTY2019 FINAL

Prana SAOTY2019 FINAL poster

Prana Case Study SAOTY 2019

Life is Practice

**The ‘life is practice’ mantra has resonated with fans and followers, inspiring people from all walks of life to seek growth in the everyday.**



prana thumb 1

Insurgent Brands

We helped launch a revolutionary food industry incubator, and the parent of RXBAR, with their first visual identity and website. Working closely with the Insurgent team, we also defined the brand voice and built the foundation for the company positioning.

An image of a laptop with the Insurgent Brands website open

insurgent-site comp

insurgent-site-GIF poster

Insurgent Site comp

Designing the future of better food

Insurgent hero

While Del Taco isn’t number one in market share, they do have the freshest food in the category. To tell that story, we launched a campaign starring real employees, who mix, grill and slice around the clock to serve the freshest food you can buy from a drive thru. The campaign led to a 2.7% increase in overall sales in 2018—some of the strongest sales in the industry.


QDCZ000T1026H DT18P7 CHICKEN QUESADILLA SNACKER BEACH DIORAMA LEG CROSS 30 HD H264.noslate

QDCZ000T1026H DT18P7 CHICKEN QUESADILLA SNACKER BEACH DIORAMA LEG CROSS 30 HD H264.noslate poster

Beach

Del Taco Hands Cabin 1008 3014 Master H264

Del Taco Hands Cabin 1008 3014 Master H264 poster

Cabin

QDCZ000T1024H DT18P7 BRAND LAUNCH FRESH PREP MOTORCYCLE DIORAMA 30 HD H264.noslate

QDCZ000T1024H DT18P7 BRAND LAUNCH FRESH PREP MOTORCYCLE DIORAMA 30 HD H264.noslate poster

Motorcycle

UNSLATED QDCZ000T1080H DT18 P10 ShreddedBeef 2for6 ComboBurritosFishing 30 h264 HD

UNSLATED QDCZ000T1080H DT18 P10 ShreddedBeef 2for6 ComboBurritosFishing 30 h264 HD poster

Fishing

The hardest working hands in fast food

To support the launch, we gave Del Taco a bold new look that nods to their fifty-four-year history, with shapes and textures inspired by their SoCal heritage and Mexican roots.

A bold new look

To drive the campaign, we created the hashtag #FreshAsDel to let fans know exactly what Del Taco stands for in a tone that made people actually use it. We also doubled-down on our social media programs with Instagram contests, new Snapchat filters, and in-store activations inspired by the hashtag.

#Fresh As Del

Eau de French Fry is an artisan bar soap that smells just like Del Taco's world-famous fries. The bars sold out in just 11 minutes, and were listed on eBay shortly after for over $100. Eau de French Fry also got 310+ on-air TV mentions in less than a&nbsp;day.

French Fry Soap

fresh-as-del-thumbnail

The RE/MAX logo is recognized around the world. But the brand’s visual identity hadn’t changed since the 70s. Camp + King led a massive effort to reinvent the look without losing brand integrity. Spanning 100 countries and over 100,000 agents, the new identity integrates across every touchpoint, from office locations and collateral, to digital, social, and the most recognized yard sign in history.

remax-comparison

remax-comparison poster

RE/MAX Logo Comparison Video

ReMax_Brand Evolution Video_CKRE1720_218.mp4

remax-main-poster

RE/MAX Rebrand Launch Video

A rebrand 45 years in the making

remax-thumbnail

Many Millennials think Amazon Prime’s only perk is free two-day shipping, making them less likely to pay for the service. So, we showed them that Prime offers much more than they think—from groceries, to movies, to music, to two-hour delivery—making it a one-stop shop that simplifies their busy lives.

Amazon Yeti Supercut

Amazon Yeti 15 CKAP1022H YT h264 170822 poster 2

CKAP1007H Yay 30 Day Trial

CKAP1007H Yay 30 Day Trial poster

CKAP1013H Light 30 Day Trial 15

CKAP1013H Light 30 Day Trial 15 poster

Amazon Prime - Light (Cat)

Prime to the rescue

amazon-thumbnail

Love Crunch

In a competitive category known for a focus on flavor and ingredients, Love Crunch needed to stand out. So, we helped them stand up for something bigger. Inspired by the brand’s founding story, we launched a campaign featuring real people who follow their passions to help make the world a better place. The videos exceeded share goals by nearly one thousand percent, leading to huge bumps in aided awareness, consideration and brand power.

DINNER PARTY CKLC1832

DINNER PARTY CKLC1832 poster2

Dinner Party

01 FINAL ElizaStory Longform

01 FINAL ElizaStory Longform poster

Eliza Dawson

Dive heartfirst

lovecrunch-thumbnail

To keep the lead in a rapidly changing industry, RE/MAX needed to attract a new generation of homebuyers and potential agents. We achieved both with a fully integrated campaign that modernized the company and showed how RE/MAX agents do more from start to sold.

RMAX2260000H The Agent 30

RMAX2260000H The Agent 30 poster

RE/MAX – The Agent

The sign of a RE/MAX agent