Papa John’s

After his now-famous hateful comments, the founder of Papa John’s was dismissed from the company. The brand then brought in new leadership and launched internal programs to promote diversity. But they needed a way to show the public that real change was being made. So, we leveraged a lifelong fan of the brand, Shaquille O’Neal, who became Papa John’s newest board member and franchisee, and helped spread our comeback message, “It’s a Better Day at Papa John’s.”

Papa Johns Brand Better Day Store LD 30 Video 1920X1080 MP4 2020 02 03

Papa-Johns-Brand-Better-Day-Store-30-Video 1920X1080 MP4 2019-08-27 poster2

Papa Johns Brand - Better Day - Store :30

A better day at Papa John’s

We tapped into Shaq’s massive social following to get the word out, reveal new menu items, and share funny skits starring the Diesel himself.

Shaq Attacks Social

We sent Shaq undercover as a Papa John’s delivery driver to surprise real people and help the brand have fun again.

Undercover Delivery Driver

The turnaround campaign led to tons of press, the brand’s highest stock price in years, and the biggest sales day of 2019.

A Comeback Story

Papa Johns Shaq thumbnail

RE/MAX

RE/MAX agents sell more homes than anyone else, but potential clients were being lured away by discount and all-digital alternatives. We needed to remind homebuyers that there’s no replacement for years of experience, especially in those moments when you need a professional agent by your side. 

CKRE2178 Strategy Schools CA Agency Web HD 30

CKRE2178 Strategy Schools CA Agency Web HD 30 poster4

REMAX - Strategy Schools CA Agency Web HD 30

CKRE2156 Virtual Agent Agency Web HD 30

CKRE2156 Virtual Agent Agency Web HD 30 poster

REMAX - Virtual Agent Agency Web HD 30

CKRE2162 Asterisk Agency Web HD 30

CKRE2162 Asterisk Agency Web HD 30 poster

REMAX - Asterisk Agency Web HD 30 poster

CKRE2169 Pizza Agency Web HD 30

CKRE2169 Pizza Agency Web HD 30 poster

REMAX - Pizza Agency Web HD 30 poster

CKRE2160 Contact Agency Web HD 30

CKRE2160 Contact Agency Web HD 30 poster

REMAX - Contact Agency Web HD 30 poster

They’ve done this a million times

To help their listings stand out, we built a tool that lets RE/MAX agents create customized videos for each and every listing they represent. Agents can upload their own photos, select which features they’d like to call out, and adjust every title to perfectly fit each listing.

Check it out [here](https://videotool.remaxhustle.com/listing/create/welcome).


A commercial for every listing

We also gave agents the opportunity to add their name, headshot, and contact information to the end of every RE/MAX commercial created in the campaign.

Check out the tool [here](https://videotool.remaxhustle.com/custom/create/welcome).