The Bunny Hops (Back) Into Culture—Energizer

  • Integrated Campaign
  • Social & Digital
  • Television

Culture, Interrupted

To help the newly reinvented Energizer Bunny steal market share and build brand love, we took a cue from his advertising roots—interrupting well-known film genres with his characteristically cheeky ways. Only two months after launch, the new campaign generated a nearly 16% boost in Energizer’s brand appeal vs top competitors.

The Bunny Goes Tweet

Since our MO is disrupting culture, we took to the place where it’s happening in real time. Though the Energizer Bunny has never uttered a word, we helped him find his voice—and occasionally his groove—across social media. The Bunny’s playful ribbing of memes, trends, and cultural happenings increased @EnergizerBunny mentions by 23x within six months.