The right agent can lead the way (cont’d)
To build on last year’s The right agent can lead the way campaign, we set out to push our storytelling to the next level. But since RE/MAX was dealing with a tough market, a decline in agents, and a rise in digital competitors, we needed to show how RE/MAX agents are the heroes of every home sale.
In two long form films, we explore the myriad feelings that moving stirs up in all of us. And as each character is working through what this means, there’s a RE/MAX agent there to empathize and advocate for them. Because sometimes the home-buying and selling journey is about a whole lot more than just the buying and selling.