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The + Blog

Insights and conversations from the minds at Camp + King

  • May 2022

    The gatekeepers of comedy are no longer in charge...

    ...and that's a good thing

  • April 2022

    A Client POV

    4 Principles for a Great Client + Agency Relationship

  • February 2022

    What Steps Brands are Taking to Advocate for Mental Health

  • January 2022

    Why are brands still talking to us the same way they did in 2020?

  • December 2021

    “Cheugy” vs. “Trendy” and the Rise of Gen Z vs. Millennial Territorialism

  • November 2021

    Influencers or Superfans: Which Has More Power?

  • October 2021

    Self‑care 2.0

    How Non‑Wellness Brands Can Tap Into the Self-care Trend

  • August 2021

    How Fandoms Contribute to Building Brands

    Taking a look at how fandoms have shaped brands and how brands should approach their followers

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