Brand Refresh—Four Roses

  • Brand Identity
  • Content Lab
  • Digital Video

Distilling a historic look

As one of America’s oldest bourbon companies, Four Roses was a legacy brand with a legacy look. They needed a new visual identity to bring them into the 21st century without jeopardizing their century-plus brand equity.

We developed a brand refresh inspired by their craftsmanship and rooted in their history—the end result: a premium, elevated design that feels like it’s always looked this way.

A new 3D-modeled rose cluster adds depth and dynamism to the logo without altering its DNA.
New Four Roses Bourbon logotype on black background
We overhauled the visual identity through a multitude of minor refinements, including an elevated color palette, a more premium font, and a polished label that stands out on the shelf.
Close-up of Small Batch label details
Lineup of Four Roses bourbon bottles: Bourbon, Small Batch, Single Barrel, and Small Batch Select

Minor changes. Major difference.