Step inside a life-changing room
We created a life changing pop-up that embodies prAna’s adventurous spirit. This unique activation encouraged people to ‘try on’ an unforgettable experience, instead of clothing.
Try on something less comfortable
Stepping into one of our changing rooms challenged people to step out of their comfort zones. Using footage from the event, we created a social campaign that encouraged prAna followers to be more courageous in their own lives #LifeIsPractice