Watch It Work—YouTube

  • Brand Campaign

Watch it work

The advertising team at YouTube needed to attract more small business advertisers. The only problem—most small businesses don’t see the value in online marketing. So we developed a campaign demonstrating how other real small businesses had found success with YouTube video ads. The campaign’s launch spot, featuring LSTN headphones, received over 30MM views and was named an Effies finalist, in addition to being declared an IAC Outstanding Video of the Year.