Camp + King / Armor All

Energizer Holdings Consolidates Business with Camp + King

Camp + King has been named creative agency of record for the auto care division of Energizer Holdings, including Armor All, Nu Finish, and others.

The new announcement comes after Camp + King’s seven year lead on Energizer’s global battery advertising work. During this time, the agency reinvented the Energizer Bunny, a beloved cultural icon, in a series of campaigns that interrupted well-known film genres with his characteristically cheeky ways.

“I can’t say enough about the great strategic and creative partnership we’ve had with Camp + King on Energizer. I’m incredibly excited to see what they do in our auto care business,” said Lori Shambro, CMO of Energizer Holdings.

“Over the seven years that we’ve led Energizer globally, we’ve developed such a fantastic relationship with the entire Energizer team and are thrilled that they entrusted us with growing their entire line of auto care, including the Armor All brand,” said Roger Camp, Founder & Chief Creative Officer.

View the latest work by Camp + King here.