Life is Practice—prAna

  • Brand Campaign
  • Social & Digital

Life is Practice

Prana designs sustainable apparel for travelers and adventurers. To help the brand expand their audience, we encouraged people to seek adventure in the everyday, and to embrace every moment as a chance to better yourself. On social media, we invited fans of our philosophy to share their own progress using #LifeIsPractice.

The ‘life is practice’ mantra has resonated with fans and followers, inspiring people from all walks of life to seek growth in the everyday.