Dive Heartfirst—Love Crunch

  • Brand Campaign
  • Social & Digital

Dive heartfirst

In a competitive category known for a focus on flavor and ingredients, Love Crunch needed to stand out. So, we helped them stand up for something bigger. Inspired by the brand’s founding story, we launched a campaign featuring real people who follow their passions to help make the world a better place. The videos exceeded share goals by nearly one thousand percent, leading to huge bumps in aided awareness, consideration, and brand power.