A bold new take on the same old snack bars

TIG is a bold new snack food contradiction––a savory bar that pairs wholesome ingredients with unexpected junk food flavors. So to spread the word, we created a launch plan packed with as much flavor as a TIG bar.

Since TIG is a snack bar that breaks the mold, we created a social campaign that highlights its addictive deliciousness, while celebrating its irresistible weirdness.