Sling TV

To launch Dish Networks new streaming service, we tapped America’s distrust of cable companies and the way they treat their customers. In under two years, our ‘Take Back TV’ campaign catapulted Sling to 50% market share.

60 Old TV CKSL1531

60 Old TV CKSL1531 poster

Sling TV Bullies Old TV :60

Taking back TV

We also led Sling social media channels with irreverent content inspired by streaming TV culture.

Celebrating couch-life

Sling Couch Potatoes GIF

Camp + King built the Sling brand from top to bottom, including iconography and app interface design.


A visual lexicon for a digital disruptor

Sling Interface GIF

sling thumbnail

Energizer

Facing a decline in battery usage and struggling to stand out from the competition, the Energizer brand needed to reinvent. We started with a reboot of the company’s greatest asset, who happens to be one of the world’s most iconic mascots. Then we launched his new look across media channels where the brand had never appeared before. Within the first year, battery sales increased by 12.6%, solidifying Energizer as the top battery maker on the planet. 

Energizer-Fluffy-Little-Tail

Energizer-Fluffy-Little-Tail-poster

Fluffy Little Tail

Energizer Power Suit

Energizer Power Suit poster

Power Suit

Energizer-Naughty-Nice

Energizer-Naughty-Nice-poster

Naughty/Nice

QEVY3424H Slated ProResHQ

Energizer - Poof

Energizer - Poof poster

Poof

Bigger, better, bunnier

Even though people still loved him, the Bunny was starting to feel like a blast from the past. So we gave him a head to tail makeover for the high-def era.

Built from the paws up

To appeal to a new generation of fans, we brought the Bunny to platforms he’d never explored. We created the brand’s first global Snapchat Lens, iOS stickers, and YouTube :06 bumper ads.


The Bunny Goes Digital

Energizer Thumb

prAna

Prana designs sustainable apparel for travelers and adventurers. To help the brand expand their audience, we encouraged people to seek adventure in the everyday, and to embrace every moment as a chance to better yourself. On social media, we invited fans of our philosophy to share their own progress using #LifeIsPractice.

PRNA0029000H LostAndFound 30 H264 CKSite

A woman sitting at an airport terminal holding up a book titled 'Welcome to Mexico City'

PRNA0029000H LostAndFound 30 H264 CKSite poster

Prana - Lost and Found 30

PRNA0039000H WorkInProgress 30 H264 CKSite

PRNA0039000H WorkInProgress 30 H264 CKSite poster

Prana - Work in Progress 30

PRNA0019000H LeaveAnImpression 30 H264 CKSite

PRNA0019000H LeaveAnImpression 30 H264 CKSite poster

Prana – Leave an Impression 30

PRNA0079000H Ebb and Flow -30 H264

PRNA0079000H Ebb and Flow -30 H264 poster

Prana – Ebb and Flow 30

Prana SAOTY2019 FINAL

Prana SAOTY2019 FINAL poster

Prana Case Study SAOTY 2019

Life is Practice

**The ‘life is practice’ mantra has resonated with fans and followers, inspiring people from all walks of life to seek growth in the everyday.**



prana thumb 1

RE/MAX

Homebuyers and sellers have more technology at their fingertips than ever before. But even the best app can’t replace years of experience and know-how. In a fully integrated campaign for RE/MAX, we showed that when you combine the best tools and technology with the world’s greatest real estate professionals, you have everything you need to go from For Sale to Sold.


RMAX2356000H Therapy 30

RMAX2356000H Therapy 30 poster

Therapy

RMAX2360000H The Tools 30

RMAX2360000H The Tools 30 poster

Tools

RMAX2358000H Backyard 30

RMAX2358000H Backyard 30 poster

Backyard

The tools of a modern agent

To help set RE/MAX agents apart, we created the first custom video generator in the real estate industry. The easy-to-use tool lets our agents quickly build a personalized, professionally polished ad that can be used across their social and digital channels.

Check out the tool <a href="https://videotool.remaxhustle.com" target="_blank">here</a>.


Create Your Own Content

For social and digital, we created highly targeted videos that reassure
buyers and sellers during every step of the real estate process.

Don’t Worry, We’ve Done This A Million Times

thumbnail remax tools of the agent

Insurgent Brands

We helped launch a revolutionary food industry incubator, and the parent of RXBAR, with their first visual identity and website. Working closely with the Insurgent team, we also defined the brand voice and built the foundation for the company positioning.

An image of a laptop with the Insurgent Brands website open

insurgent-site comp

insurgent-site-GIF poster

Insurgent Site comp

Designing the future of better food

Insurgent hero

The team at Ugg wanted more men to give their shoes a try. But 65% of guys didn’t even know Ugg made shoes for men. And those who did, thought of Ugg as a female brand. To change their perception, we chose Ugg slippers as our Trojan horse, giving us a way to break into male closets and convince guys of the brand’s comfort appeal. To headline the campaign, we collaborated with two legends who earn their downtime: the Dude himself, and Ugg spokesman Tom Brady. Then we launched the campaign during Tom’s historic four-game NFL suspension, when he was famously sidelined on his couch.

UGG Song :30

UGG Drones

UGG Dancing

UGG Trampoline

Jeff Time-Mini Trampoline-15-CKUG1621-H264 poster

Do Nothing in UGG

To support the launch, we integrated retail design, digital and social, and partnerships with NFL Redzone. We also created over fifty pairs of custom slippers for celebrity influencers, including Seth Rogen, Dwyane Wade, Rob Gronkowski, and others, earning thousands of free social impressions from those who posted their new kicks. After the launch, we saw a 20% rise in men’s sales and an 81% lift in conversation about the brand.

Partnerships and influencers

Finally, we partnered with stadiums across the NHL network to build the “Do Nothing Penalty Box,” a place where hockey players could kick back and put up their feet in the middle of a hockey game. The penalty box was mentioned continuously during broadcasts, as players entered and exited our branded Ugg experience.

The Do Nothing Penalty Box

Jeff Bridges plays guitar for Tom Brady on a couch in a modernist home

17 Song3

Del Taco

While Del Taco isn’t number one in market share, they do have the freshest food in the category. To tell that story, we launched a campaign starring real employees, who mix, grill and slice around the clock to serve the freshest food you can buy from a drive thru. The campaign led to a 2.7% increase in overall sales in 2018—some of the strongest sales in the industry.


QDCZ000T1026H DT18P7 CHICKEN QUESADILLA SNACKER BEACH DIORAMA LEG CROSS 30 HD H264.noslate

QDCZ000T1026H DT18P7 CHICKEN QUESADILLA SNACKER BEACH DIORAMA LEG CROSS 30 HD H264.noslate poster

Beach

Del Taco Hands Cabin 1008 3014 Master H264

Del Taco Hands Cabin 1008 3014 Master H264 poster

Cabin

QDCZ000T1024H DT18P7 BRAND LAUNCH FRESH PREP MOTORCYCLE DIORAMA 30 HD H264.noslate

QDCZ000T1024H DT18P7 BRAND LAUNCH FRESH PREP MOTORCYCLE DIORAMA 30 HD H264.noslate poster

Motorcycle

UNSLATED QDCZ000T1080H DT18 P10 ShreddedBeef 2for6 ComboBurritosFishing 30 h264 HD

UNSLATED QDCZ000T1080H DT18 P10 ShreddedBeef 2for6 ComboBurritosFishing 30 h264 HD poster

Fishing

The hardest working hands in fast food

To support the launch, we gave Del Taco a bold new look that nods to their fifty-four-year history, with shapes and textures inspired by their SoCal heritage and Mexican roots.

A bold new look

To drive the campaign, we created the hashtag #FreshAsDel to let fans know exactly what Del Taco stands for in a tone that made people actually use it. We also doubled-down on our social media programs with Instagram contests, new Snapchat filters, and in-store activations inspired by the hashtag.

#Fresh As Del

Eau de French Fry is an artisan bar soap that smells just like Del Taco's world-famous fries. The bars sold out in just 11 minutes, and were listed on eBay shortly after for over $100. Eau de French Fry also got 310+ on-air TV mentions in less than a&nbsp;day.

French Fry Soap

fresh-as-del-thumbnail

The RE/MAX logo is recognized around the world. But the brand’s visual identity hadn’t changed since the 70s. Camp + King led a massive effort to reinvent the look without losing brand integrity. Spanning 100 countries and over 100,000 agents, the new identity integrates across every touchpoint, from office locations and collateral, to digital, social, and the most recognized yard sign in history.

remax-comparison

remax-comparison poster

RE/MAX Logo Comparison Video

ReMax_Brand Evolution Video_CKRE1720_218.mp4

remax-main-poster

RE/MAX Rebrand Launch Video

A rebrand 45 years in the making

remax-thumbnail

Amazon

Many Millennials think Amazon Prime’s only perk is free two-day shipping, making them less likely to pay for the service. So, we showed them that Prime offers much more than they think—from groceries, to movies, to music, to two-hour delivery—making it a one-stop shop that simplifies their busy lives.

Amazon Yeti Supercut

Amazon Yeti 15 CKAP1022H YT h264 170822 poster 2

CKAP1007H Yay 30 Day Trial

CKAP1007H Yay 30 Day Trial poster

CKAP1013H Light 30 Day Trial 15

CKAP1013H Light 30 Day Trial 15 poster

Amazon Prime - Light (Cat)

Prime to the rescue

amazon-thumbnail

Love Crunch

In a competitive category known for a focus on flavor and ingredients, Love Crunch needed to stand out. So, we helped them stand up for something bigger. Inspired by the brand’s founding story, we launched a campaign featuring real people who follow their passions to help make the world a better place. The videos exceeded share goals by nearly one thousand percent, leading to huge bumps in aided awareness, consideration and brand power.

DINNER PARTY CKLC1832

DINNER PARTY CKLC1832 poster2

Dinner Party

01 FINAL ElizaStory Longform

01 FINAL ElizaStory Longform poster

Eliza Dawson

Dive heartfirst

lovecrunch-thumbnail

To keep the lead in a rapidly changing industry, RE/MAX needed to attract a new generation of homebuyers and potential agents. We achieved both with a fully integrated campaign that modernized the company and showed how RE/MAX agents do more from start to sold.

RMAX2260000H The Agent 30

RMAX2260000H The Agent 30 poster

RE/MAX – The Agent

RMAX2271000H The Fix 30 Rev

RMAX2271000H The Fix 30 Rev poster

RE/MAX – The Fix

RMAX2264000H The Staging 15

RMAX2264000H The Staging 15 poster

RE/MAX – The Staging

RMAX2262000H The Deal 30

RMAX2262000H The Deal 30 poster

RE/MAX – The Deal

The sign of a RE/MAX agent

We also took over RE/MAX social channels and created a portfolio of content and tools for agents of all ages. The online community quickly became the fastest growing in the category. All social assets are created in-house at C<span style="position:relative;top:-0.1em;margin-right:0.03em">+</span>K.

Putting social and digital first

As the campaign evolves, the Sign of a Re/Max Agent continues to drive company growth. According to CEO Adam Contos, “we just had our best year of franchise sales in over a decade.”

A solid campaign foundation

remax-soara-thumbnail

TIG is a bold new snack food contradiction––a savory bar that pairs wholesome ingredients with unexpected junk food flavors. So to spread the word, we created a launch plan packed with as much flavor as a TIG bar.


ChiliLime-TheFlavorKicksYou 16x9 1080p

ChiliLime-TheFlavorKicksYou 16x9 1080p poster

The Flavor Kicks You Right in the Chickpeas

Pizza-TheMidnightSnack v2 16x9 1080p

Pizza-TheMidnightSnack v2 16x9 1080p poster

The Midnight Snack You Can be Proud of in Daylight

BBQ-WeDontHaveAnyNuts 16x9 1080p

BBQ-WeDontHaveAnyNuts 16x9 1080p poster

We Don't Have Any Nuts

tig-salt-tooth

TIG - When you need to satisfy your salt tooth

TIG - The best thing since sliced brisket

A bold new take on the same old snack bars

<span className="balance-text">**Since TIG is a snack bar that breaks the mold, we created a social campaign that highlights its addictive deliciousness, while celebrating its irresistible weirdness.**</span>


tig-thumbnail

DISH Network

In an industry ranked last in customer satisfaction, Dish Network was looking to regain America’s trust. So we turned category convention on its ear, introducing a new kind of spokesman inspired by the company’s foundation story. We called him the “Spokeslistener.” The work helped win 2017’s J.D. Power award for exactly what was broken in the industry: customer service.

QDSH0386000H Dish Old Friends MLB Pre Roll 30 HD

QDSH0387000H Dish Old Friends MLB Pre Roll 15 HD poster2

DISH Remote (Old Friends)

Holiday Special QDSH0437000H youtube1080 30

Holiday Special QDSH0437000H youtube1080 30 poster

DISH Holiday Special

QDSH0408000H Airport 3030 07272017 Broadcast

QDSH0410000H Airport 3030 07272017 PreRoll

DISH Airport

QDSH0428000H SANTA 30 110617 Broadcast

QDSH0428000H SANTA 30 110617 Broadcast poster

DISH Santa

QDSH0401000H ManCave 3031 07272017 Broadcast

QDSH0401000H ManCave 3031 07272017 Broadcast poster

DISH Man Cave

Building a TV company people don’t hate

**We didn’t just want to show people that DISH was listening, we wanted to prove it.**

C+K created a new section of the website devoted to listening to customers (and acting upon it), and landed partnerships with other famous listeners, like Amazon&nbsp;Alexa.

The Spokeslistener sits in a living room chair with a Fox on his lap

Screen Shot 2018-02-16 at 9.22.10 AM