Taking back TV
To launch Dish Networks new streaming service, we tapped America’s distrust of cable companies and the way they treat their customers. In under two years, our ‘Take Back TV’ campaign catapulted Sling to 50% market share.
We also led Sling social media channels with irreverent content inspired by streaming TV culture.
A visual lexicon for a digital disruptor
Camp + King built the Sling brand from top to bottom, including iconography and app interface design.