Take Back TV—Sling TV

  • Integrated Campaign
  • Social & Digital
  • UX Design

Taking back TV

To launch Dish Networks new streaming service, we tapped America’s distrust of cable companies and the way they treat their customers. In under two years, our ‘Take Back TV’ campaign catapulted Sling to 50% market share.

Celebrating couch-life

We also led Sling social media channels with irreverent content inspired by streaming TV culture.

A visual lexicon for a digital disruptor

Camp + King built the Sling brand from top to bottom, including iconography and app interface design.