The Simpsons—YouTube

  • Brand Campaign
  • Social & Digital

YouTube + The Simpsons

In an unprecedented collaboration, Camp + King partnered with Gracie Films and 20th Century Fox to reimagine a classic episode of the Simpsons, integrating YouTube’s Video Ad product into the story. The online film targeted small business owners, and it worked like a charm: the spot received record levels of engagement and became the most successful video ever for the YouTube Advertising team.