A New Era of Proud—Sacramento Kings

  • Experiential
  • Integrated Campaign
  • Social & Digital

A new crown for the Kings

We helped the NBA’s Sacramento Kings launch a new brand identity with an integrated campaign that includes film, events, guerrilla, PR, out of home, and a special program that offered fans free tattoos featuring the new logo design. The news media couldn’t believe our tattoo stunt had fans lined up out the door.