To keep the lead in a rapidly changing industry, RE/MAX needed to attract a new generation of homebuyers and potential agents. We achieved both with a fully integrated campaign that modernized the company and showed how RE/MAX agents do more from start to sold.
We also took over RE/MAX social channels and created a portfolio of content and tools for agents of all ages. The online community quickly became the fastest growing in the category. All social assets are created in-house at C+K.
As the campaign evolves, the Sign of a Re/Max Agent continues to drive company growth. According to CEO Adam Contos, “we just had our best year of franchise sales in over a decade.”